Dear Partners,
Over the past few years, South African Tourism has had a limited international marketing presence, resulting in a decline in destination awareness in many of our key source markets. To help address this, the Tourism Business Council of South Africa (TBCSA), representing the private sector, has taken the initiative to support the promotion of South Africa globally. One of the first steps in this effort was the successful ‘Trevor Noah Campaign’, launched two years ago.
Building on that success, a brand-new international campaign featuring Trevor Noah has now been launched.
Trevor Noah is recognised worldwide—not only as one of South Africa’s greatest ambassadors, but also as an acclaimed comedian and former host of The Daily Show. Using his signature humour and global appeal, the new campaign answers travellers’ questions about South Africa while showcasing the incredible experiences our country has to offer—from spectacular wildlife and breathtaking landscapes to vibrant cities, diverse cultures, world-class cuisine, adventure, and warm hospitality.
Please feel free to make use of these videos across your social media channels, newsletters, websites, and other marketing platforms to help inspire your clients to consider South Africa for their next holiday.
Please find the campaign videos below:
I am sure these videos will generate renewed interest in South Africa and helping you convert even more enquiries into bookings.
Kind regards
Johan